Emerging platforms for online collaboration are fundamentally changing the way we work, offering new ways to engage with customers, colleagues, and the world at large. It’s a new model for interaction and we believe social computing can help you to build stronger, more successful business relationships. And it’s a way for you to take part in global conversations related to work and industry.

There are two categories that govern our organisation’s use of social media:

  • for private use
  • and for business use (OEST twitter and facebook account)

It is improper to be communicating with students via social media using your private or unofficial social media account (e.g. twitter, facebook, google+). This communication must/should be conducted using the official channels (i.e. our organisation’s facebook and Twitter site).

Items posted online within a social media environment will likely be indexed by search engines and copied by other sites, so it can remain public and associated with you even if the original post is deleted. Post with care:

  1. Know and follow the OEST Code of Practice, Terms of Service, Acceptable Usage Policy.
  2. There should be a clear division between “OEST” pages and “personal” pages.
  3. Blogs, microblogs and other personal websites which do not identify the author as an OEST employee, do not discuss the OEST and are purely personal would fall outside this guidance.
  4. New and existing blogs, microblogs and other personal websites which do identify the author as an OEST employee should be discussed with your line manager to ensure that due impartiality and confidentiality is maintained.
  5. All posts, comments and information must be approved by the Principal / RTO Manager before being posted by the administrator.
  6. Principal / RTO Manager must check that the information in posts are suitable for release to the public and do not contain any information that is restricted or sensitive to the departments / school / TAFE operations.
  7. Post meaningful, respective comments and information – in other word, no spam, off-topic remarks or offensive comments. Are you adding value? There are millions of words out there. The best way to get yours read is to write things that people will value. Social communication from OEST should help our customers, partners, and co-workers. It should be thought-provoking and build a sense of community. If it helps people improve knowledge or skills, build their businesses, do their jobs, solve problems, or understand Intel better—then it’s adding value.
  8. OEST staff are personally responsible for the content they publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time – protect your privacy and take care to understand a website’s terms of service.
  9. Follow copyright, fair use and financial disclosure laws
  10. On Social Networking sites, you should be mindful that the information you disclose does not bring the OEST into disrepute.
  11. Don’t publish confidential or other proprietary information – of OEST or any other company or person. If you want to post or report on a conversation that was meant to be private or internal to OEST, first seek permission from those originally involved.
  12. Personal information: Never share personal information regarding other employees or customers.
  13. Don’t cite or reference clients, partners or suppliers without their prior approval. When a reference is made, where possible, link back to the source.
  14. Uploading images, information, podcasts or videos:
    Ensure that all images used on the site have the relevant signed Consent Form. Any content that is added to the site must not infringe copyright laws. To assist individuals with visual or hearing disabilities title images, videos or photos with a descriptor or correct departmental initiative title should be used.
  15. Fans, friends or following
    Due care must be used when accepting fans or friends. Departmental pages or sites should not follow any individuals, businesses, political parties or religious organisations. When caretaker period is in place, monitor and remove any political messages that are posted.
  16. When communicating online, behave professionally and with the utmost respect for those individuals involved in the discussion. Ethnic slurs, personal insults, foul language, or conduct that would not be acceptable in OEST’s workplace should not be used. Do not post any material that:
    1. is racist, obscene, hateful, defamatory, libellous, derogatory, threatening, profane, harassing, abusive, discriminatory or humiliating to another person or organisation
    2. vilifies individuals based on their religion, gender, race or sexuality
    3. contains copyrighted material (written, audio, video and other electronic forms) or infringes intellectual property rights
    4. contains personal information about you or another individual (including identifying information, email addresses, phone numbers or private addresses)
    5. falsely represents another individual, organisation, government or entity
    6. endorses a product, business, company or organisation
    7. promotes a product, business, company or organisation
    8. is a direct copy of information already posted on another website
    9. is irrelevant or otherwise unsuitable.
  17. On social networks where you identify yourself as an employee of OEST, be mindful that the content posted will be visible to colleagues, customers and partners. Make sure that the information posted is a professional reflection of your opinions and beliefs.
  18. When forwarding or “retweeting” messages, care should be taken that it does not appear that the OEST is endorsing a particular opinion.
  19. Refrain from engaging in heated discussion and use good judgment when expressing opinions that may pose a potential conflict. Do not post angry comments or attack individuals engaging in the discussion. Use a positive tone in all communications.
  20. If you publish content online relevant to OEST in your personal capacity use a disclaimer such as this: “The postings on this site are my own and don’t necessarily represent OEST’s positions, strategies or opinions.”
  21. Be aware of your association with OEST in online social networks. If you identify yourself as an employee of OEST, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.
  22. When complaints are received through social media, individuals are to be directed to the department’s policy CMR-PR-001: Complaints management – State Schools. Individuals are encouraged to use these processes to officially record complaints.
  23. Observe generally accepted online publishing standards. Do not alter previous posts without indicating that you have done so.
  24. Strive to add accurate and factual information to the conversation. Offer good writing and informed perspectives that are backed up with well-researched links.
  25. Do not insult or disparage OEST, its products and services, or any fellow employees, even if specific names are not mentioned.
  26. Refrain from discussing specifics about work-related matters—situations, names of people or any other information that would allow someone to identify people, technical details etc., and to reiterate, never discuss confidential information related to OEST. A good rule of thumb is that if an employee is uncomfortable sharing a piece of content with a member of management or will be embarrassed seeing it posted in mainstream media (i.e. newspaper), then the content should not be posted. Take the time to think and reflect before hitting “Post.”
  27. It’s a conversation. Talk to your readers like you would talk to real people in professional situations. In other words, avoid overly pedantic or “composed” language. Don’t be afraid to bring in your own personality and say what’s on your mind. Consider content that’s open-ended and invites response. Encourage comments. You can also broaden the conversation by citing others who are blogging about the same topic and allowing your content to be shared or syndicated.